The Drinks Business visits the new Centro del Vino Concha y Toro

The fine wine and retail editor of the renowned British publication toured Viña Concha y Toro’s new wine tourism facilities and tasted the latest vintages from our premium portfolio. 

Arabella Mileham, fine wine and retail editor for the British media outlet The Drinks Business, is visiting Chile to prepare the upcoming report “Chile Focus 2025,” which will be published in the September issue of the magazine. 

As part of her visit, the journalist traveled to our facilities in Pirque to explore the new Centro del Vino Concha y Toro, an innovative wine tourism destination designed to showcase Chile internationally. This center offers a state-of-the-art immersive experience that combines technology, history, and wine, highlighting the country’s cultural, artistic, and heritage legacy through a unique museum-style tour. 

Additionally, accompanied by Marcelo Papa, Technical Director of Concha y Toro; Marcio Ramírez, winemaker at the Cachapoal winery; and Isabel Mitarakis, winemaker for Concha y Toro’s Luxury Brands, Arabella tasted the latest vintages from our Amelia, Carmín de Peumo, and Terrunyo lines. 

During the tasting, discussions focused on recent innovations related to these brands, as well as the unique characteristics of the terroirs that give life to each of these labels. 

We thank Arabella for this valuable visit, which will undoubtedly help further strengthen the positioning of our premium wines worldwide, especially in the UK, one of the key markets for this wine portfolio.