Six Immersive Zones and Transformative Experiences: The New Wine Tourism Concept at Centro del Vino Concha y Toro

In early July, Viña Concha y Toro unveiled its new Centro del Vino — a bold and innovative space designed to redefine wine tourism in Chile and elevate it to a whole new level of sensory experience. Throughout the tour, visitors can explore six distinct zones, each offering a unique theme and immersive experience that showcases the world of wine from a fresh and inspiring perspective. 

ZONE 1 

It corresponds to the Visitor Center, which will open to the public in 2026 and will serve as the gateway to the new Concha y Toro Centro del Vino. The space will include a ticket office, an auditorium, and a 700-square-meter boutique store. 

ZONE 2 

Called Plaza Concha y Toro, this area offers visitors captivating experiences where wine and gastronomy come together in perfect harmony. Guests can enjoy tastings at the Bodega 1883 Restaurant and the impressive Gran Barra Bodega 1883 -a 25-meter-long wine bar. 

This zone also features the iconic centerpiece of the Centro del Vino: the Concha y Toro Cellar, a faithful reconstruction of a mid-19th-century wine cellar. This symbolic space reflects the winery’s deep commitment to Chilean cultural heritage, hosting temporary exhibitions that celebrate the work of national artisans and artists. 

ZONE 3  

Is home to the not-to-be-missed Casillero del Diablo multisensory experience, “The Origin of a Legend”, a museum-quality journey that explores the geological origin of Chile’s wine valleys, the growth of the vine and the processes involved in making wine, along with the sensory experience of aromas and colors and the history behind the iconic Casillero del Diablo brand. Visitors will also have the chance to experience firsthand the legendary story of Casillero del Diablo and explore an authentic cellar where the winery’s ultra-premium wines are stored. 

ZONE 4 

The Don Melchor Cellar, will be ready to welcome visitors in 2026, offering a unique and exclusive experience focused on the winery’s icon Cabernet Sauvignon, Don Melchor, a world-class wine with a first vintage dating back to 1987.  

ZONE 5  

Offers well-appointed tasting areas where visitors can experience a variety of in-depth wine tastings led by expert sommeliers, who will guide them through the rich and diverse array of Concha y Toro wines and their origins. This zone includes an amphitheater-style terrace overlooking the vineyard and Concha y Toro Park, tasting rooms set within the park and a modern tasting room at the Del Alto Wine Cellar. 

ZONE 6 

In this area, visitors will have a chance to tour the 22-hectare park and admire the historic Casa Don Melchor, both authentic examples of Chile’s national heritage. The winery’s intention is to preserve this legacy for future generations through a rigorous planting and conservation program. 

For those seeking an even more exclusive experience, Casa Don Melchor experiences offer an opportunity to delve deeper into the history and origins of this iconic residence, whose extraordinary beauty dates back to 1883. Here, visitors can enjoy unique tastings and luncheons focused on the icon wine Don Melchor, named No. 1 in the world in 2024 by Wine Spectator. 

The new Concha y Toro Centro del Vino experience is a 120-minute guided tour, available in Spanish, English and Portuguese, with an array of additional experiences focused on the winery’s finest wines. 

More information at www.conchaytoro.com