Deep roots, eternal fruits
From a man vision to the most admired wine
brand in the world.
Concha y Toro’s history begins in 1883 with our founder’s -Melchor Concha y Toro- dream to create the best wines. A tradition persevered over time, inspiring us to work with passion and excellence in our brands.
Concha y Toro is today the most admired wine brand in the world. Our wines deliver rewarding and unique experiences to our consumers around the world. We are present in over 130 countries.
Our brands -such as Casillero del Diablo, Marques de Casa Concha, and Don Melchor- have conquered their outstanding quality and maintain an undisputed leadership position in the competitive world of wine.
This is part of our history.
1883
Concha y Toro’s beginning
Melchor Concha y Toro -a prominent Chilean lawyer, politician, and businessman- decides to bet on Pirque’s winemaking potential. To do so, he brings in French vines from the Bordeaux region; he invests in winemaking machinery and builds a subway vault to store his wines. From this visionary gesture, Concha y Toro was born in 1883.
1883
1933
From Chile to the world
Wine production is becoming more and more relevant, as well as the acquisition of new land. The transition from a family business to a corporation makes Viña Concha y Toro an influential player in the emerging national market. Our first export was to Holland in 1933.
1933
1966
A Wine Legend is born
Legend has it that the best wines were kept in a locked cellar because they frequently went missing. It was then that Melchor Concha y Toro spread the rumor that the Devil himself lived in his cellar… The word spread, and in a short, fear took hold of everyone. Today, the legend is still alive. Casillero del Diablo is the second most influential wine brand worldwide and first in Latin America.
1966
1976
Marques de Casa Concha
Melchor Concha y Toro was the seventh Marquis of Casa Concha. In honor of this noble title, which dates back to 1718, Marques de Casa Concha was launched, its first wine being a Cabernet Sauvignon – 1972 vintage – from the renowned Puente Alto vineyard.
1976
1987
Don Melchor
Don Melchor’s first vintage marks a precedent in winemaking history, as it was Chile’s first icon wine. Its name is a tribute to its founder and evokes the tradition of excellence that inspired him to establish the vineyard. It comes from Puente Alto’s exceptional vineyard, chosen as the best terroir for Cabernet Sauvignon.
1987
2010
Manchester United
Casillero del Diablo signs a strategic alliance – unprecedented in the world’s wine industry – with the powerful English soccer club Manchester United. Both Casillero del Diablo and Manchester United have a devil as a distinctive symbol and reference the team’s nickname “Red Devils.” This agreement will allow for the expansion and globalization of the image of Chilean wine and Casillero del Diablo.
2010
2010
Don Melchor, in the Top 10
According to the prestigious magazine Wine Spectator, our icon wine Don Melchor 2010 vintage was the only Chilean wine among the world’s top 10. Its publication awarded 95 points to Don Melchor 2010, a score that places it at number 9 on the world’s most outstanding wines annual list.
2010
2011, 2012 & 2013
World’s most admired wine brand
For three consecutive years, Concha y Toro has been distinguished by Drinks International, placing it number one in its annual report of The World’s Most Admired Wine Brands by maintaining its leading position in the Chilean wine industry.
2011, 2012 & 2013
2014
Research and innovation
The Research and Innovation Center (CII) of Viña Concha y Toro is born in the Maule region. Our company counts on knowledge as a source of solution for the wine industry’s challenges and changes.
2014
2018
The wine legend makes history
English consulting firm, Wine Intelligence, highlights Casillero del Diablo in its Global Index’s World’s Most Powerful Wine Brands. It recognizes it as the Second Most Powerful Wine Brand in the World.
2018
2020
Perfect score
Don Melchor 2018, a wine produced by outstanding winemaker Enrique Tirado, receives the highest score in its history. American critic James Suckling gave it the perfect score of 100 points, which places it among the most remarkable high-end Cabernet Sauvignon in the world. This recognition also ranks Puente Alto’s terroir among the best in the world.
2020
Our Recognitions: A legacy recognized by global experts
Everything you need to know about recognizing our wines.
Our Pillars: committed to quality, innovation and sustainability
The confidence we have as bearers of our history and bearers of our future, allows us to be in a prominent position among the most important wine companies in the world.
Maule
Location: 35°25′36″S 71°40′18″W
The climate is quite dry and warm in summer, which allows us to arrive early to harvest time with grapes of intense color and good maturity.
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Colchagua
Location: 34°32′54″S 71°24′05″W
The Ucúquer vineyard has a coastal Mediterranean climate that –influenced by the oceanic breeze that enters the estate through the Rapel river basin– maintains moderate temperature conditions throughout the year.
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Cachapoal
Location: 34°13′00″S 70°47′00″W
Temperate microclimate, it has very warm autumns and springs. The spring influences that there is a very good fruit set and the mild autumn makes us harvest as late as possible with the active vines.
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Limarí
Location: 30°37'42.6"S 71°18'50.7"W
This climate is characterized by low rainfall, moderate temperature oscillation and exposure to the constant influence of sea breeze.
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Casablanca
Location: 33°19′0″S 71°25′0″W
On average they are 26 ° C as a maximum and 3 ° to 4 ° C as a minimum. However, in Casablanca it is common for the day to start with coastal fog and small drizzles, which is a factor that must be constantly observed to avoid the risk of botrytis or rotting in the bunches.
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Maipo
Location: 33°37′60″S 70°33′0″W
The area has a warm temperate climate. It has a dry summer, from December to March, with an average maximum temperature of 25 ° C. This area is partially influenced by the Pacific anticyclone, which determines a concentration of rainfall between the months of April and September with an annual average of 330 mm.
Read moreConcha y Toro’s winemaking vision: tradition, innovation, and sustainability
Our winemaking team combines experience, passion, and dedication to craft wines that reflect the excellence of our legacy and our ongoing commitment to responsible innovation.
The Master of Blending
Marcelo Papa
The man behind Carmenere
Marcio Ramírez
Elegance and terroir in perfect balance
Isabel Mitarakis
The visionary of New World whites
Max Weinlaub
The spirit of Maule in every glass
Héctor Urzúa
The vibrant soul of reds and rosés
Marcelo Gangas
“The Exploratory Spirit of Chilean Terroirs”
Sebastián Rodríguez
